Field Service Medical 2018

February 26-February 28, 2018

Hilton La Jolla, Torrey Pines, CA


Day One: Unlock the Value of IoT, Real-Time Data Leveraging & Technological Innovation

7:45 AM - 8:45 AM Continental Breakfast & Registration In The Solutions Zone

8:45 AM - 8:50 AM Welcome Remarks

Antonia Kay, Event Director, Field Service Medical


Antonia Kay

Event Director
Field Service Medical

8:50 AM - 9:00 AM Chairperson's Opening Address

9:00 AM - 9:20 AM The Future Of Field Service: Is It Finally Time To Build Augmented Reality (AR) Into Your Strategy? (Plus How To Do So!)

Libba Sapitsky, Senior Vice President, Customer Service, Siemens Healthineers
AR is one of today’s top buzzwords, with leading cross-industry global organizations integrating innovation into their strategy. Medical device manufacturing is no exception to this phenomenon, however the adoption of the latest AR technologies may be stalled at times by regulatory compliance complications and holdups associated with C-Suite buy-in on AR solutions. So is it finally time to build AR into your strategy, and if so how do you go about it? Tune in for Libba’s insights on:

  • Developing an efficient AR service strategy to create a differentiated, personalized customer experience and the solutions to help you get there
  • Communicating the value of AR to your business and demonstrating how it can increase your bottom line
  • Setting key metrics and concrete financial goals to measure and prove AR connectivity’s ROI
  • How her focus on predictive analytics and machine learning plays into the overall success of strategy development


Libba Sapitsky

Senior Vice President, Customer Service
Siemens Healthineers

9:20 AM - 9:40 AM Enabling The IoT Revolution Within Your Organization To Transform The Value Chain And Stay Ahead Of Technology-Driven Competition

Jeff Porubcansky, National Director, Account Management & Customer Operations, Cardinal Health

Jeff Porubcansky

National Director, Account Management & Customer Operations
Cardinal Health
The medical device industry has recently witnessed considerable changes, with healthcare consolidation and progressive technological breakthroughs being primary drivers for many leaders to rethink their product and service offerings. So how do you secure compelling growth opportunities in an oversaturated marketplace? Are you 100% ready to set on a path of becoming a truly unique company with differentiated technology?

Hear our panelists from top medical device companies, pioneering Medtech startups and industry innovators share practical advice on:
  • Strategizing how each department will be responsible for the technology before it is installed
  • Creating another brand differentiator by explaining the benefits of connected devices to your customer
  • Revising and sealing the gaps in your commercial model by continuously troubleshooting internally with your stakeholders, and with your customers


Michael Dillhyon

Chief Commercial Officer

Ali Titiz

Chief Executive Officer & Scientific Lead

Nicholas Pachuda

Global Vice President, Orthopedic Innovation
Johnson & Johnson

Stacey Epstein

Chief Executive Officer

Jeff Bonnell

Vice President, Industry Solutions

10:20 AM - 11:00 AM Morning Refreshment & Networking Break In The Solutions Lounge

11:00 AM - 11:20 AM IoT + Legacy Equipment: The Real Value Of Retrofitting

Tom Ruggia, Vice President, Global Customer Experience, Johnson & Johnson Vision
The Internet of Things has fueled major industry transformation over the past couple of years, with IoT connectivity and smart technology becoming key product and service requirements. In the meantime, millions of pre-internet medical devices continue to provide value, and customers are hesitant to jump into the smart technology wagon considering the ever-growing costs and funding limitations driven by health care market consolidation. Is there a solution to this problem?

Hear Tom’s practical recommendations on:
  • Explaining the need for retrofitting IoT for equipment that was built to last
  • Identifying what you would like to monitor and how to manage the data
  • Making a complex problem simple
  • Handling retrofitting when a customer decides to no longer work with you


Tom Ruggia

Vice President, Global Customer Experience
Johnson & Johnson Vision

11:20 AM - 11:40 AM Technological Innovation And Connected Devices Vision And Reality

Sravish Sridhar, Vice President & General Manager, Progress
With the Internet of Healthy Things “IoHT”, technology innovation in connected devices has the potential to have a dramatically positive impact on individual and population health. Progress has a unique perspective, we get to see the innovation happening at our customers across the healthcare industry.
This session explores the art of the possible and showcase the innovation happening today via connected devices and the vision for “what’s next” with emerging technologies such as AI, VR and even drones.


Sravish Sridhar

Vice President & General Manager

11:40 AM - 12:20 PM Guest Speaker: The Biggest Opportunities In Virtual Reality

Jody Medich, Director of Design, Singularity University


Jody Medich

Director of Design
Singularity University

12:20 PM - 1:20 PM Lunch For All Attendees

12:20 PM - 1:20 PM Women in Field Service Meetup

Limited seats, advance sign-up required

Join fellow female peers for lunch and enjoy a collaborative and inspirational discussion of the challenges you’re facing and successes you’ve had personally and professionally.

Ongoing cost reduction pressures and flat budgets within healthcare mandate that medical device manufacturers deliver products and services that provide superior clinical and cost benefits to customers, all while changing patient lives and delivering best-in-class revenue growth. But do you know exactly what the unmet needs of your clients are today?

Hear directly from your customers about health systems consolidation, its impact on their purchasing strategy, and which smart, connected products and services they really need from you.


Mike Busdicker

System Director, Clinical Engineering
Intermountain Healthcare

Susan Wills

Director, Strategic Sourcing & Contracts
Dana Farber Cancer Institute

2:00 PM - 2:10 PM Innovation Spotlight

2:10 PM - 2:30 PM Strategic Integration of Data, Care Pathway Management and OR Execution Support

Nicholas Pachuda, Global Vice President, Orthopedic Innovation, Johnson & Johnson
In today’s fast-paced digital world, Big Data is seen as a major trend that medical device industry leaders simply cannot ignore. The promise is huge. The opportunities are endless. But how efficient is your data strategy in reality? Are you, in fact, dealing with Big Data fatigue instead of reaping the benefits of efficient data utilization?

Nicholas shares best practices on strategic integration of data, care pathway management and OR execution support, focusing on:

  • How Johnson & Johnson sees care pathway management in orthopedics
  • How the collection of objective and subjective data is integrated;
  • How OR execution data needs to be tied into perioperative management;
  • Optimizing outcomes and reducing costs with the use of a digital surgery strategy.


Nicholas Pachuda

Global Vice President, Orthopedic Innovation
Johnson & Johnson

2:10 PM - 2:30 PM Technological Innovation Boardroom

Limited seating – pre-registration required

Healthcare providers don't live in a centralized cost-plus world anymore. Every hospital is under pressure to optimize the Total Cost of Ownership (TCO). Needing to do more with less is the norm and healthcare providers must innovate to compete. The most profound change quickly gaining momentum and creating new avenues of innovation is through software, data and analytics. We can use data for preventive, predictive and prescriptive analytics to transform operations, healthcare delivery and services. Discover how your organization can benefit from this digital transformation:
  • Learn the basics of data and analytics in Healthcare Technology Management (HTM)
  • Gain insights into opportunities in your workflow(s) to optimize asset utilization
  • Learn about the success metrics to facilitate the digital transformation in your organization


Jason Schneck

General Manager, Software & Analytics
GE Healthcare

2:30 PM - 2:50 PM Technological Innovation Boardroom

Limited seating – pre-registration required

2:50 PM - 3:10 PM Successfully Partnering With Vendors To Drive Innovation

Gail Berglund, Senior Program Manager, Medtronic
Healthcare stakeholder partnerships built on a shared vision of delivering beneficial technologies and optimized products and services to patients drive breakthrough innovation and streamline change within the medical device industry. Don’t miss this debate on why investing in modern technologies and partnering with innovative solution providers should be on your top priority list. Main takeaways include:

  • Fostering innovative technology adoption to deliver improved products and services to your customers
  • Using innovative technologies to streamline change
  • Aligning your goals with your customer’s goals


Gail Berglund

Senior Program Manager

2:50 PM - 3:10 PM Technological Innovation Boardroom

Limited seating – pre-registration required

3:10 PM - 3:50 PM Afternoon Refreshment & Networking Break In The Solutions Lounge

1. Unlock The Power Of Machine Learning To Improve Your Products And Enhance Customer Experience
Fabien Scalzo, Machine Learning Lead, MemoryCo

2. Create An Effective Customer-Centric Service App To Fully Leverage Real-Time Data And Predictive Analytics Capabilities
Christian Eras, Vice President Global Service, Ziehm Imaging GmbH

3. Debate Connectivity’s Future Place In The Field Service Landscape
Rick Brandl, Senior Director, Global Service Operations, Medtronic

4. Empower Your Field Service Teams With The Right Technology To Deliver Better Customer Experience
Pierre Malboeuf, Director, Imaging Field Service, Hologic

5. Accelerate Your IoT Project By Using The Right Connectivity Technology

6. Use Connected Devices And Technological Capabilities To Drive Further Innovation Within The Field Service Industry

7. Leverage Innovative Technology As Brand Differentiator


Fabien Scalzo

Machine Learning Advisor

Christian Eras

Vice President, Global Service
Ziehm Imaging GmbH

Rick Brandl

Senior Director, Global Service Operations

Pierre Malboeuf

Director, Imaging Field Service
This showcase is your one-stop shop for all things innovation. Hear from early-stage medical device companies that are changing the industry landscape with breakthrough technology and unique treatment programs and products.


Joshua Mecca

President & Co-Founder
M&S Biotics

Sathya Elumalai

Co-Founder & Chief Executive Officer
Multisensor Diagnostics

Carolyn Dunlavy

Chief Financial Officer & Business Development Lead

Ali Titiz

Chief Executive Officer & Scientific Lead

Venk Varadan

Co-Founder & Chief Executive Officer

5:50 PM - 6:50 PM Welcome Reception In The Solutions Zone

6:50 PM - 6:50 PM Conclusion Of Main Day One