Fernando Morales | Field Service Medical

Field Service Medical 2025

March 03 - 04, 2025

Rancho Bernardo Inn, CA

Fernando Morales

Executive Director, Technology Marketing & Field Operations KARL STORZ Endoscopy-America, Inc.

Day 1: Advancing Device Compliance and IT Integration in Hospital Services: Navigating Product Challenges for Enhanced Care

9:45 AM Panel: AI Unlocked: Actionable Insights for AI Success

Hear from industry leaders successfully implementing AI to improve service operations. Panelists will share actionable insights from firsthand experience to navigate each stage of the AI journey 

Key topics include: 

  • Building a compelling business case for AI and engaging stakeholders 
  • Identifying high-impact use cases that deliver measurable ROI and improve service outcomes 
  • Driving adoption and results with AI tools that integrate seamlessly into existing workflows, empowering teams and enhancing efficiency 

Attendees will leave with practical strategies and lessons to transform their service operations with AI, regardless of where they are in their AI journey.

Day 2: Navigating the Shift in Medical Services: Modern Workforce Dynamics and Optimization Strategies for Service Excellence

1:25 PM Case Study: Revolutionizing Field Service: KARL STORZ’s Implementation of Apple Vision Pro for Enhanced Spatial Computing Capabilities

Discover the Transformative Steps KARL STORZ Has Taken to Incorporate Apple Vision Pro into Field Operations to Address Competency Gaps. This Case Study Explores the Identification of These Gaps and How, Through a Partnership with Apple, Spatial Computing with Apple Vision Pro Can Help Upskill Field-Based Teams.

Key Points:

  • Building an Extraordinary Team
  • Measuring Competency Gaps: Case Study on Identifying Competency Gaps in Field Service Teams.
  • Spatial Computing Integration and Technician Training: Learn how spatial computing is being leveraged through Apple Vision Pro to enhance the capabilities of field technicians, including details on the training processes and tools used.
  • Lessons Learned on Failing Fast: Admittance on what’s working and what’s not….

Check out the incredible speaker line-up to see who will be joining Fernando.

Download The Latest Agenda