Field Service Medical 2020

February 24 - 26, 2020

Rancho Bernardo Inn, San Diego, CA

Shikha O’Brien, Strategic Alliances at Rare Genomics Institute
Rare Genomics Institute Logo

Shikha O’Brien


Strategic Alliances
Rare Genomics Institute

Check out the incredible speaker line-up to see who will be joining Shikha.

Download The Latest Agenda

Day Two – Pressure to Change – Continuous Modernization & Tech Innovation

Tuesday, February 25th, 2020


9:15 AM Panel: To Digitize, or Not to Digitize?

Do you think the medical device industry is ready for high tech innovation, or do buzz words such as “digitalization”, “automation”, “machine learning” and “augmented reality” make you cringe every time you hear them?  Our expert panelists weigh in the benefits of setting on a digital journey early on, and share practical recommendations on how not to be left behind in the race for innovation. Key takeaways include:

-Investing in digital today to secure your competitive advantage and market share in future
-Addressing the fear of the unknown (change management, technological innovation) 
-Overcoming technology selection and standardization challenges
-Aligning leadership and cross-functional teams around the same digitalization goals
-Ensuring smooth M&E process and technology implementation across the board

10:00 AM Panel: Remote Diagnostics and Self-Help Capabilities

Access to on-demand service and self-help capabilities are among customers’ top expectations for a medical device, and understandably so. Time and cost are major concerns for both customers and medical device manufacturers, and real-time remote diagnostics is a key component and solution to making complex medical systems run efficiently and without interruptions. It is a win-win situation for all parties involved. The question is, how do you ‘get connected’ and maximize the ROI of remote and self-support services? 

Our expert panelists will discuss:

- Leveraging remote diagnostics and self-service technology for improved handling of customer demand 
- The obvious and hidden benefits of complementing your service programs with remote diagnostics and self-help features
- Finding and maintaining a delicate balance between self-service and live agent support
- Remote support and self-service dos and don’ts

1:35 PM Panel Interactive: It’s About People: Hacking Your Company Culture to Drive Transformation

Technological advancements and digital transformation are changing the world and create new opportunities for leaders and managers who have organizational design, culture and employee engagement at the top of the list. However, medical device manufacturers with limited human capital and budgetary constraints are finding it difficult to keep up with the ever-accelerating pace of innovation and the need to modernize their existing infrastructure. So what do you do, how do you secure your market share in the not-so-distant future when all-things-digital becomes a must?

Join this panel interactive for a discussion about how to survive and thrive in the evolving environment. We’ll look into:

-How technology and digitalization are changing the working environment
-The need to hire and retain digital-savvy talent, and best practices in getting it done
-Overcoming the fear of technology as a replacement for existing workforce
-Aligning cross-functional teams around the same goals for improved business decision-making and customer satisfaction