Christopher McHan

Leading Change: Building Resilient, Patient Centered Service Models for Improved Customer Care

9:50 AM Keynote: Optimizing The Route To Revenue, GTM Excellence and Margin Growth For Product and Service Sales

In this session Chris shares how service organizations can bridge sales and service to create revenue and increase margins across both departments. Aligning go-to-market (GTM) strategies across product and service lines is no longer optional—it’s essential to remain competitive in today’s economic landscape.

Chris’ experience in working with early growth medical device start-ups, enterprise global operations, corporate sales strategies and business development provides an irreplaceable perspective to growing margins in service and sales. Attend this session and gain valuable strategies into:

Identifying and overcoming operational bottlenecks
Scaling operations and services to meet customer expectations
Implementing continuous improvement process improvement that will stick
Empowering both your direct and indirect dealer channels to perform with precision

Field Service Medical 2026

Leading Change: Building Resilient, Patient Centered Service Models for Improved Customer Care

9:50 AM Keynote: Optimizing The Route To Revenue, GTM Excellence and Margin Growth For Product and Service Sales