Gabriel Gomez

Director, Field Service Biotage

Day 2, February 24, 2026

3:40 PM Track A: Panel: Service as a Profit Center: New Approaches to Marketing, Bundling, and Monetizing Aftermarket Solutions

Unlock new profit streams by transforming service from a cost center into a growth engine. This panel explores innovative ways to market, bundle, and monetize aftermarket solutions; leveraging digital tools, value-based pricing, and customer focused strategies. Learn how leading companies are boosting margins, increasing loyalty, and creating sustainable revenue through smarter service offerings.

Key Takeaways:

Bundle products and services to drive higher revenue and customer retention
Monetize after sales and maintenance with value based pricing and digital connectivity
Leverage customer data and predictive analytics to personalize offerings and maximize recurring revenue

Day 3, February 25, 2026

1:30 PM Mastermind: Empowering the Workforce: Change Management and Upskilling for Next Gen Service Teams

Room Leader - Gabriel Gomez, Director of Field Services, Biotage

John Chrisentary, Director Service Programs, W&H Group

Jeffrey Rathmann, Director of Technical Service & Support, Epredia

Table 1 Facilitator

Table 2 Facilitator

Table 3 Facilitator

Table 4 Facilitator

Check out the incredible speaker line-up to see who will be joining Gabriel.

Download The Latest Agenda