Gabriel Gomez

Director, Field Service Biotage

Day 2, February 24, 2026

4:30 PM Track A: Panel: Service as a Profit Center: New Approaches to Marketing, Bundling, and Monetizing Aftermarket Solutions

Unlock new profit streams by transforming service from a cost center into a growth engine. This panel explores innovative ways to market, bundle, and monetize aftermarket solutions; leveraging digital tools, value-based pricing, and customer focused strategies. Learn how leading companies are boosting margins, increasing loyalty, and creating sustainable revenue through smarter service offerings.

Key takeaways include:

Bundling products and services to drive higher revenue and customer retention
Monetizing after sales and maintenance with value-based pricing and digital connectivity
Leveraging customer data and predictive analytics to personalize offerings and maximize recurring revenue

Day 3, February 25, 2026

12:40 PM Mastermind: Empowering the Workforce: Change Management and Upskilling for Next Gen Service Teams

As rapid change, economic uncertainty and a flood of technology, service leaders must evolve their teams with agility, resilience, and forward-thinking skillsets. This interactive mastermind session explores proven strategies for navigating change, cultivating a culture of continuous learning, and equipping next-gen service teams for success.

Through a structured deep-dive format—including breakout discussions with fellow service executives—participants will engage in a dynamic exchange of insights and experiences that mirrors the depth of an interactive classroom. Walk away with actionable ideas, peer-driven perspectives, and a renewed vision for workforce empowerment.

Room Leader - Gabriel Gomez, Director of Field Services, Biotage

Table 1 Facilitator: John Chrisentary, Director Service Programs, W&H Group

Table 2 Facilitator: Jeffrey Rathmann, Director of Technical Service & Support, Cytovale

Table 3 Facilitator: Andrea Bordenca, Chief Executive Officer, Desco Medical

Table 4 Facilitator

Check out the incredible speaker line-up to see who will be joining Gabriel.

Download The Latest Agenda