Field Service Medical 2026
February 23 - 25, 2026
Westin Carlsbad Resort & Spa, CA
Jim Larson
Director, Service Operations Mmic Medical Systems
Day 3, February 25, 2026
9:50 AM Keynote: Scaling Service Operations to Match Sales Growth: Building Infrastructure for Sustainable Success
As medical device companies scale their sales efforts, the pressure on service operations intensifies. How do you ensure your service infrastructure grows in lockstep with sales? Which comes first—sales or service readiness? In this session, Jim Larson, Director of Service Operations at MMIC Medical Systems, shares his strategic insights on aligning service capabilities with commercial expansion.
Drawing from his extensive experience as a change agent, problem solver, and visionary strategist, Jim will explore:
- How to proactively build scalable service infrastructure to support increasing order volumes
- The role of robust training programs in maintaining service quality during rapid growth
- Choosing the right service model—Direct vs. Indirect—based on organizational goals and customer expectations
- Key operational levers: Negotiation, Business Planning, Quality Management Systems, and Service Sales alignment
- Real-world examples of process improvements and decision-making frameworks that drive agility and resilience
Attendees will gain actionable strategies to future-proof their service operations, ensuring they not only keep pace with sales but become a catalyst for customer satisfaction and long-term growth.
Check out the incredible speaker line-up to see who will be joining Jim.
Download The Latest Agenda