Field Service Medical 2026
February 23 - 25, 2026
Westin Carlsbad Resort & Spa, CA
Brad Muhlenkamp
Senior Services Product Manager Midmark Corporation
Day 2, February 24, 2026
11:20 AM Panel: Cross functional collaboration: Bridging service, sales, and marketing for a unified customer experience
This panel reveals how organizations can break down barriers, synchronize strategies, and share knowledge to deliver consistent, high-impact interactions at every stage of the customer journey. Learn proven tactics for integrating processes, aligning objectives, and building a culture of collaboration that drives loyalty and growth.
Key Takeaways:
- Unite teams for a seamless customer journey
- Share insights to anticipate and meet customer needs
- Streamline processes for consistent, brand-aligned interactions
3:40 PM Track A: Panel: Service as a Profit Center: New Approaches to Marketing, Bundling, and Monetizing Aftermarket Solutions
Unlock new profit streams by transforming service from a cost center into a growth engine. This panel explores innovative ways to market, bundle, and monetize aftermarket solutions; leveraging digital tools, value-based pricing, and customer focused strategies. Learn how leading companies are boosting margins, increasing loyalty, and creating sustainable revenue through smarter service offerings.
Key Takeaways:
- Bundle products and services to drive higher revenue and customer retention
- Monetize after sales and maintenance with value based pricing and digital connectivity
- Leverage customer data and predictive analytics to personalize offerings and maximize recurring revenue
Check out the incredible speaker line-up to see who will be joining Brad.
Download The Latest Agenda