Field Service Medical 2026
February 23 - 25, 2026
Westin Carlsbad Resort & Spa, CA
Tanya Singh
Chief Commercial Officer Biotronics3D
Day 2, February 24, 2026
8:10 AM Keynote: From Customer Experience to Patient Experience: How Consumer-Centric Service Strategies Drive Better Healthcare Outcomes
As healthcare evolves, the line between the customer and patient experience is fading. This keynote will examine how adopting customer centric service strategies rooted in personalization, digital engagement, and seamless communication can transform every patient interaction. By leveraging data, technology, and a holistic view of the patient journey, healthcare organizations can boost satisfaction, build trust, and overall improve clinical outcomes.
Key Takeaways:
- Personalize patient interactions for higher satisfaction
- Apply consumer service strategies to improve care
- Empower patients with clear, responsive support
11:20 AM Panel: Cross functional collaboration: Bridging service, sales, and marketing for a unified customer experience
This panel reveals how organizations can break down barriers, synchronize strategies, and share knowledge to deliver consistent, high-impact interactions at every stage of the customer journey. Learn proven tactics for integrating processes, aligning objectives, and building a culture of collaboration that drives loyalty and growth.
Key Takeaways:
- Unite teams for a seamless customer journey
- Share insights to anticipate and meet customer needs
- Streamline processes for consistent, brand-aligned interactions
Check out the incredible speaker line-up to see who will be joining Tanya.
Download The Latest Agenda