Zane Hartsell

Vice President of Product Strategy and Service Ferno

Day 2, February 24, 2026

8:50 AM Keynote Panel: AI-Augmented Field Service: Practical Tools for Dispatch, Technician Efficiency, and Scaling Expertise

This panel brings together industry experts to address misconceptions about job replacement, complexity, autonomy, and real-world value. Panelists will share practical examples of how AI agents augment, how implementation is easily accessible, and how targeted supervised AI delivers measurable results across industries.

Key Takeaways:

Clarifying misconceptions to set realistic expectations for automation
Enhancing productivity by combining technology with human expertise
Promoting responsible adoption through training and oversight

Day 3, February 25, 2026

10:40 AM Practitioner Led Roundtables

Select one topic to participate in an informal deep dive. Listen, engage and share your insights so you can walk-away with actionable strategies that others have found successful.

Table 1: Maximizing Uptime: Best Practices in Spare Parts and Logistical Support For Optimal Customer Experience

Robert Contino, Sr. Manager, Capital Service Operation, J&J MedTech Orthopedics

Table 2: Remote Service and Digital Collaboration: Overcoming Connectivity and Adoption Barriers With Customer Adoption

Zane Hartsell, Vice President Product Strategy and Service, Ferno

Table 3: Best Practices in Upskilling and Training Your Workforce

Chris Westlake, Sr. Lean Growth Leader – USCA, GE Healthcare

Table 4: Best Practices for Service Integration Amidst Mergers and Acquisitions

Mike Donahue, National Director of Field Service Engineering, OrganOx

Table 5: Managing Regulatory Compliance in the Field and Back-Office

Check out the incredible speaker line-up to see who will be joining Zane.

Download The Latest Agenda